Campaigns? Plenty.
Awards? Yep.
Teams built? Many.
Products sold? Obviously.

23 years in advertising and still going. I blend data, insights and creativity to build brands that shine. Advertising is still an art no matter the channel, the audience or the budget. Let’s make magic!

Bio

I started my career at Grey NY in 2002, working on brands like Advil, Pringles, and Flonase. My Tums “Food Fight” campaign broke boundaries for GSK, earning AdAge’s Top 10 Ad Campaigns of the Year and a global rollout. Building on that success, I led campaigns for Red Lobster, Gillette, and AARP, contributing to Grey NY’s historic growth and was promoted to Global Group Creative Director for GSK.

After Grey, I helped launch Somoroff+ Studios with legendary tabletop director Michael Somoroff, shaping its brand, developing campaigns, and directing social content. I then joined Big House Partners as Creative Director, leading branding and campaigns for OpenHouse home insurance.

Returning to big agencies, I served as SVP, Creative Director at Havas Health Plus, leading campaigns for Repatha and Merck Vaccines. Most recently, as VP, Creative Director at Publicis Health CoLab, I led the launch of the 2025 Pfizer COVID-19 vaccine. I remain deeply involved in the creative process, building strong client relationships and delivering impactful work.

Category Experience:
CPG, Food, Casual Dining, Healthcare, DTC, HCP, Home Insurance, Sports, Men’s Grooming

Strengths:
Concept, Art Direction, Design, Strategy & Campaign Development, UX/UI, Web Design, Digital & Social Content, All Production

Skills:
Photoshop, Illustrator, InDesign, Adobe Suite, Google, Keynote, PowerPoint, AI Generation