“Oh hey there. Let me share a few things about myself.”

I love ideas that make people feel something—whether it’s a laugh, a tear, do a double take, or that quiet little “wow.” After 23 years in advertising, I’ve learned that the real magic happens when we blend data with social & human insights, to meet people where they are and then show them beyond. I’m all about building brands that connect on that level—where the work doesn’t just perform, it resonates. No matter the channel, audience, or budget, my goal is to make work that gets people talking.

Bio
I started my career at Grey NY in 2002, working on brands like Advil, Pringles, and Flonase. My Tums “Food Fight” campaign broke boundaries for GSK, earning AdAge’s Top 10 Ad Campaigns of the Year and a global rollout. Building on that success, I led TV & social campaigns for Red Lobster, Gillette, and AARP, contributing to Grey NY’s historic growth and was promoted to Global Group Creative Director for GSK.

After Grey, I helped launch Somoroff+ Studios with legendary tabletop director Michael Somoroff, shaping its brand, developing campaigns, and directing social content. I then joined Big House Partners as Creative Director, leading branding and campaigns for OpenHouse home insurance.

Returning to big agencies, I served as SVP, Creative Director at Havas Lynx, leading campaigns for Repatha and Merck Vaccines. Then, I went over to at Publicis CoLab lead the launch of the 2025 Pfizer COVID-19 vaccine. Now, I’m at VML and I remain deeply involved in the creative process, building strong client relationships and delivering impactful work.

Category Experience:
Food & Beverage, Casual Dining, CPG, Healthcare, DTC, HCP, Home Insurance, Sports, Men’s Grooming, Nonprofit, Travel

Strengths:
Concept, Art Direction, Design, Strategy & Campaign Development (Organic & paid social media campaigns), UX/UI, Web Design, All Production

Skills:
Photoshop, Illustrator, InDesign, Adobe Suite, Google, Keynote, PowerPoint, AI Generation