CAMPAIGN: "SEA FOOD DIFFERENTLY" - REAL PEOPLE
Industry Recognition: Click to read article in NY Times, Adweek.
Consumers just didn't believe Red Lobster was a quality seafood restaurant. They thought the food and establishment were tired. After a menu and restaurant overhaul, the brand needed to express to consumers that they actually do have the best quality seafood out there. They actually do source their crab from Alaska and their lobsters from Maine. Truth! To change perception, we told these stories in broadcast and social channels by tapping into "real" employees and guests from around the country. All of a sudden, Red Lobster felt original and authentic again. This lead to huge sales growth and the largest digital and social engagement Darden restaurants had ever seen. It became their gold standard.